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South Boston is a densely populated neighborhood in Boston, Massachusetts, located south of the Fort Point Channel and abutting Dorchester Bay. It was formerly known as Dorchester Neck and today is referred to as "Southie" by its residents. South Boston is well known for being a working class Irish-Catholic neighborhood. Almost all of the parishes are Irish-Catholic, the majority of restaurants and pubs Irish themed, and several Irish-American Clubs are located there. The politicians who represent the area are all Irish-Catholic.
Gentrification through the lens of branding and public relations. Article explores how brand strategies can be used to improve the perception of emerging neighborhoods. Useful for investors, brokers, real estate developers. Drawn from case studies in Boston, Philadelphia, and New York City by The Hammersmith Group. First appeared in Urban Land 7/06